The 23 Best Quotes From the New Book ‘Reimagining Israel’

Reimagining Israel is a new book about the story of a boy who grew up exponentially self-isolated from Judaism, Jewishness, and the Jewish state — until a life-changing experience at the age of 23 catapulted him to a life mission of enhancing the world’s relationship with Israel.

“This book is a resounding declaration to explore why Israel and its guardians would be wise to refresh the Jewish state’s global brand, so as to create more compelling thoughts, feelings, and perceptions that people will have about the Jewish state — not just for the betterment of Israel, Israelis, and the Jewish people, but also for our world.”

— Josh Hoffman, author

“Looking back, I was crazy, and I probably still am. But such is the Israeli way, because ‘in Israel, in order to be a realist,’ David Ben-Gurion used to notoriously say, ‘you must believe in miracles.'”

— Josh Hoffman, author

“For the first time in my life, I was exposed to people who grew up with unfathomably different lives, yet with whom I felt such an immediate and profound connection.”

— Josh Hoffman, author

“The Jews’ greatest contribution to history is dissatisfaction. Whatever exists we believe can be changed for the better.”

— Shimon Peres

“As a Jew in the United States, I didn’t like it much at all, because it was rarely cool, convenient, and captivating — but in Israel, it’s a completely different deck of cards.”

— Josh Hoffman, author

“As I recall that story now, in the midst of writing this book, it’s donned on me: my persistent passion for making a difference in our world — that is, in changing whatever exists for the better, as Shimon Peres said — is fundamentally connected to the fact that I’m Jewish. And damn proud of it.”

— Josh Hoffman, author

“The State of Israel will prove itself not by material wealth, not by military might or technical achievement, but by its moral character and human values.”

— David Ben-Gurion

“For the first several decades of its existence, Israel needed an impenetrable military to protect and defend itself from enemy neighbors. But the rules of the game have changed: To thrive in the 21st Century, it’s no longer about developing a robust military; it’s about developing a robust brand that captures the hearts and minds of people across our world.”

— Josh Hoffman, author

“Startup Nation served Israel extremely well to promote its business offering and technological prowess, and today perhaps it still does. But looking down the line, within a few years, because of the pandemic changing how the world’s economies are working, it’s not enough to use the same messaging we used 10 years ago. We have to adapt ourselves to the new reality.​”

— Joanna Landau

“Thanks to a workforce of some 70 officers and 2,000 soldiers, the IDF Spokesperson’s unit is the largest spokesman and PR office in the country, and one of the largest in the world. However, it is unique not only in its size but also in that it is the mouthpiece for one of the most powerful, most significant and, still, most supported institutions among the Israeli public.”

— Naomi Darom

“I once called Zionism an infinite ideal, and I truly believe that even after we achieve our land, the Land of Israel, it will not cease to be an ideal. Zionism, as I see it, entails not only an aspiration for a piece of land legally ours, but also for moral and spiritual integrity.”

— Theodor Herzl

“Around the world, Zionism is also becoming a dirty word. Its modern-day form, especially for people who don’t have a dog in the fight, conjures up thoughts of imperialism, occupation, entitlement, prejudice, discrimination, and racism. And even if its intentions are good — which I believe they are — its consequences are not.”

— Josh Hoffman, author

“If we wish that the name Israel be not extinguished, then we are in duty bound to create something which may serve as a center for our entire people, like the heart in an organism, from which the blood will stream into all the arteries of the national body and fill it with life.”

— Eliezer Ben-Yehuda

“We, as the next generation of unrelenting Zionists, must change the conversation about our country, which starts with changing the world’s experience with Israel, both locally and globally.”

— Josh Hoffman, author

“The future of Zionism requires for-profit leadership, complimented by our non-profit cousins. Only in this way can we truly affect the change we want to see in the world’s relationship with Israel, because we will be ‘forced’ to create products, services, and experiences which the global masses appreciate and want more of.”

— Josh Hoffman, author

“It was at this moment that I realized the magic of Israel, and the underpinning of Israeli culture: We know how to produce extraordinary results with less than ordinary resources! This is the ultimate product of Zionism — the State of Israel — in a nutshell.”

— Josh Hoffman, author

“Israel has the most talent per capita. This is to say, whenever Israelis decide to forge into a new field not previously considered to have Israeli fingerprints on it, the people of Israel don’t just succeed. They become among the world leaders.”

— Josh Hoffman, author

“When I left the commercial TV business and started my production company in 2012, I didn’t do what most filmmakers do: tell the stories they want to tell. I found stories to tell not because I wanted to tell them, but because I knew the audience wants to watch them.”

— Nati Dinnar

“We tell ourselves standing up for a Jewish state we don’t always agree with isn’t worth the moral condemnation, social ostracism and reputational vilification we’re likely to receive from our peers.”

— Bari Weiss

“This is about the evolution of Jewish people, from an incessantly persecuted group of people, to a group of people who are key contributors to making our world a better place — headlined by the State of Israel and a strong diaspora, which are meant to compliment one another. This is not about victimization, but about celebration of who and why we are: our culture, our history, our traditions, our people, our values, our ideas.”

— Josh Hoffman, author

“The greatest change that came with the establishment of the Jewish state was that Jews became more than just a collection of individuals, communities, and fragments of communities. They became a sovereign collective in their own territory. Our ability as a collective to determine our own destiny is what grants us the tools to shape our future — no longer as a ruled people, defeated and persecuted, but as a proud people with a magnificent country and one which always aspires to serve as ‘Light Unto the Nations.'”

— Benjamin Netanyahu

“There has not been a single moment in Jewish history in which there weren’t anti-Semites determined to eradicate Judaism. But the Jews did not sustain their magnificent civilization because they gave up on their history, faith, or values. They surely did not sustain it as anti-anti-Semites. They sustained it because they knew who and why they were. They were lit up not by fires from without, but by the fires in their souls.”

— Bari Weiss

“This is precisely why and how the world will appreciate Jews, Judaism, and our Jewish state — by first appreciating ourselves, our history, and our homeland. Just as shame begets shame, appreciation begets appreciation. And when the world appreciates Israel, once and for all, Israel will make our world a better place.”

— Josh Hoffman, author

Reimagining Israel is available on Amazon, Kindle, Barnes & Noble, and Apple Books, starting January 7th, 2021.

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