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Our Story

We are deeply passionate about showing the Israel we live and love — through inspiring stories, interesting characters, and entertaining topics. Made by Israel’s best production companies, filmmakers, and entertainers. For audiences across the world.

Our Team

We’re a team of international media, tech, and entertainment entrepreneurs with a passion to show you Israel like you’ve never seen her before. We all have our own stories that brought us here. Now we’re working together to bring you the most interesting stories from Israel.

Jessica was born and raised in Buenos Aires, and now lives in Tel Aviv.
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Jessica Cohen
Co-Founder

Josh was born and raised in Los Angeles, and now lives in Tel Aviv.
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Josh Hoffman
Co-Founder

Emily was born and raised in New York City, and now lives in Tel Aviv.
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Emily Lapine
Director of Growth

Leo was born and raised in Buenos Aires, and now lives in Tel Aviv.
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Leo Gluk
Media Manager

Tali was born and raised in Chicago, and now lives in Herzliya.
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Tali Geifman
Director of Communications

Jonny was born and raised in London, and now lives in Tel Aviv.
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Jonny Caplan
Advisor

Ari was born and raised in Seattle, and now lives near Tel Aviv.
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Ari Yablok
Advisor

Tal was born and raised in Israel, and now lives in Los Angeles.
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Tal Navarro
Advisor

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