Josh Hoffman was born in 1989 to an American mother and Hungarian father in a suburb just north of Los Angeles. He earned a B.A. in Journalism from San Diego State University in 2012, and started a client-service social media marketing business immediately thereafter. One year later, he incidentally moved to Tel Aviv and became an Israeli citizen. Following seven years of running his client-service business, Josh founded an Israeli TV streaming platform called IZZY in 2020, and decided to dedicate his life to enhancing the world’s relationship with Israel.