Short Films on IZZY

While some of these are for a more niche audience, an IZZY intern reviewed 5 of the lesser-known shorts available on IZZY.

Israel Quickly Needs to Rebrand — Here’s How

The following is an excerpt from the book Reimagining Israel by IZZY founder Josh Hoffman. The year is 2002. An Israeli foreign diplomat named Ido Aharoni decides to initiate Israel’s inclusion in the BAV (Brand Asset Valuator), the world’s largest database of brands maintained by advertising powerhouse Young and Rubicam. Later that year, he convenes […]